The End of an Era
In early 2024, Niantic announced the sunset of 8th Wall, the platform that defined browser-based augmented reality for an entire industry. For brand managers, agencies, and developers who built WebAR experiences on 8th Wall's infrastructure, the news created an immediate question:
What now?
Existing campaigns need maintenance. New campaigns need a home. And the promise of browser-based AR — no app downloads, instant access, universal compatibility — is more relevant than ever.
The Problem with the Post-8th Wall Landscape
The options that remain aren't great:
- Native AR development requires app downloads, killing conversion rates
- Snapchat/Instagram AR is locked inside walled gardens you don't own
- Custom WebAR requires specialized developers and six-figure budgets
- Most alternatives are built for developers, not brand managers
The gap is clear: brands need a self-service platform that delivers browser-based AR experiences without requiring a development team.
Enter mango-qr
mango-qr is built for exactly this moment.
We're a self-service WebAR platform designed for brand managers — not developers. Here's how it works:
1. Create Your AR Experience
Log into the mango-qr dashboard. Upload your content — 3D models, videos, images, interactive elements. Arrange them however you want. No code required.
2. Generate a QR Code
We generate a unique QR code linked to your AR experience. Print it on your packaging, marketing materials, or point-of-sale displays.
3. Your Customers Scan
When a customer scans your QR code with their phone camera, the AR experience loads instantly in their browser. No app download. No friction. Just scan and experience.
Why Browser-First Matters
The data is clear:
- 70% of consumers won't download an app for a one-time brand interaction
- Browser-based AR eliminates the single biggest barrier to engagement
- QR code scanning has become second nature post-COVID
mango-qr is built on this insight. Every experience we deliver runs in the browser, on any smartphone, with zero installation required.
Built for Brands, Not Just Developers
Unlike most AR platforms, mango-qr isn't a developer toolkit. It's a brand experience platform.
For brand managers:
- Self-service dashboard with drag-and-drop content creation
- Real-time analytics on scans, engagement, and conversion
- Template library for common use cases
For developers who want deeper control:
- API access for custom integrations
- Custom 3D model support (glTF, USDZ)
- Webhook events for scan tracking
The mango-qr Difference
Join the Waitlist
mango-qr is currently in private beta. We're onboarding brands across wine, food, cosmetics, and electronics.
You've been looking for what comes after 8th Wall. We built it.
Scan. Experience. Connect.